Creation and conception

When creating Naruto, Kishimoto incorporated into the character a number of traits he felt made an ideal hero: a straightforward way of thinking, a mischievous side, and many of the attributes possessed by Son Goku from the Dragon Ball franchise. He also made sure to keep Naruto “simple and stupid,” since he does not like smart characters. Naruto himself is not modeled after anyone in particular, being conceived as childlike with somewhat of a dark side as a result of his harsh past. Despite this, he is always positive, making him unique in Kishimoto’s eyes.[5]

Naruto’s wardrobe is based on clothing Kishimoto wore when he was younger; according to Kishimoto, using a pre-existing design would not have made Naruto unique whereas something original would have made him stand out too much.[11] The orange coloring of his costume is used to make Naruto “pop,” with blues often being used to complement the orange.[12] Because Naruto is associated with spirals, swirl patterns are incorporated into his costume.[13] Initial illustrations of Naruto had him wearing boots, but Kishimoto substituted these for sandals, because he likes drawing toes.[14] The goggles that Naruto used to wear were also replaced with a forehead protector, because the goggles themselves were too time consuming to draw.[15] Kishimoto said that he felt glad that his character had blond hair and blue eyes. The editor of Shonen Jump in the United States added that he implied that the traits may have led the character to appeal to a Western audience. Kishimoto said that he most identifies with Naruto out of all of the Naruto characters.[16]

In the Japanese versions of Naruto, Naruto often ends his sentences with the addendum “-ttebayo” (which gives a similar effect to ending a sentence with “you know?”). Kishimoto wanted to give Naruto a childlike catch phrase, and “dattebayo” came to mind. It complements Naruto’s character, and serves as a verbal tic that shows him to be somewhat of a brat.[11] Throughout the beginning of the English anime, the dub replaced “dattebayo” and “-ttebayo” with the phrase “Believe it!” to mirror the effect, as well as to match the character’s lip movements.[17]

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