Reception

The Naruto manga series has become one of Viz Media’s top properties, accounting for nearly 10% of all manga sales in 2006.[12] The seventh volume of Viz’s release became the first manga to ever win a Quill Award when it claimed the award for “Best Graphic Novel” in 2006.[12]

The manga also appeared in the USA Today Booklist with volume eleven holding the title of being the highest ranked manga series on the list, until it was surpassed by volume 28 which claimed the 17th rank in its first week of release in March 2008.[13][14][15] The volume 28 also had one of the biggest debut weeks of any manga in years and is currently the top selling manga title of 2008.[16] In April 2007, volume 14 earned Viz the “Manga Trade Paperback of the Year” Gem Award from Diamond Comic Distributors[17]

The Naruto anime adaptation won the “Best Full-Length Animation Program Award” in the Third UStv Awards held in the University of Santo Tomas in Manila, Philippines.[18] In TV Asahi’s latest top 100 Anime Ranking, Naruto ranked 17th on the list.[19]

Some critics panned the Battle at Hidden Falls OVA, as being a throw back to the earliest episodes of the main Naruto series. Anime News Network’s reviewer called it a poor addition to the Naruto franchise that didn’t “do the series justice” but may make viewers gain new appreciation for how far the series has progressed since its earliest episodes.[20]

“Naruto: The Lost Story” goes back to the basics with its overly simple plot, formulaic battles, and constant toilet humor. This is a special that only a true Naruto fan would purchase, not for viewing pleasure, but simply for owning another piece of the Naruto franchise.

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